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Cheers and welcome to your new subscription
What: Brand activation campaign
Who: Winefamly
Where: Denmark
Client: Winefamly is Denmark’s new wine club. As part of the virtual community, members buy handpicked wines at Europe’s lowest market price with free home delivery.
Case: During the 2010’s new and exciting subscription based companies shot up everywhere. For Winefamly, Storm Group was the natural choice as their brand activation and marketing partner.
Together, we designed a miniature wine tasting to invite a dialogue on what good wine is and where to buy it. Our sales consultants served cold white wine, while informing potential members of a special introduction offer and the option of purchasing a custom gift set.
“Offering a taste of great wines led to even greater conversations with customers about their take on it, when they would drink it and their general preferences in order to customize their subscription. We created a moment of “hygge” in their busy day”