Customer engagement on the health wave

Client: TakeDaily is a healthtech start-up. Their customized algorithm determines which vitamins and minerals the individual is in need of, package the daily subscription and delivers to your doorstep each month.

Case: Many Nordic start-ups choose a digital sales and marketing strategy – it offers agility and expenses are low. However, by adding a face-to-face pilot to their marketing mix TakeDaily became truly connected with their target audience of active people in the age of 25-45. We met this group at fitness centers, where sales consultants, trained by dieticians, carried out the questionnaire resulting in a vitamin-recommendation. The campaign resulted in increased growth in the region and more importantly profitable and loyal customers.