In-store campaign for Australian media mogul
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Rethinking fundraising
What: Research project and new donor type
Who: IMD
Where: Denmark / Switzerland
Client: The independent business school, IMD, is leading in developing leaders and transforming organizations. Ranked top 3 in executive education worldwide for 7 consecutive years.
Case: The latest academic research within fundraising and consumer behavior emphasizes the growing donor type “Impact Philantropist” motivated by making a personal difference. However, empirical work targeting this group is limited.
Under expert supervision of marketing researchers at IMD, Storm is carrying out the process of developing and testing a customized communication and onboarding flow for this significant donor type.
“It’s important that the research is applied, since this could potentially revolutionize the way charity organizations carry out fundraising. In Denmark, no other than Storm Group would be able to carry out this project”