Appetite for meal kits downunder

What: Growth strategy, market launch and direct marketing
Who: Marley Spoon
Where: Australia

Client: Marley Spoon is an international meal kit service delivering fresh local ingredients along with delicious recipes to your front door.

Case: Meal kits are a global megatrend, and in the Australian market several innovative players are competing for customers. Marley Spoon wanted to consolidate their position and challenge the market leader by joining forces with a larger, well-structured direct marketing agency – Storm Group.

In connection with the launch of their new menu and launching in 3 new states, a common strategy was formed to ensure constant focus on growth, quality and customer experience.

“Storm’s innovative approach to direct marketing has provided us a unique position in the market. With their agility and vision, we are now excited about rolling out the campaign on a national scale”

- Ashleigh Becker, Head of Acquisition, Marley Spoon

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