Vattenfall case

Introducing Vattenfall executives to their customers

What: Executive sales training workshop
Who: Vattenfall
Where: Stockholm, Sweden

Client: One of Europe’s largest generators of electricity. Their main products are electricity, heat and gas. Vattenfall is 100 % owned by the Swedish state. Vattenfall works with all parts of the value chain from generation and distribution to sales.

Case: Hands-on field marketing workshop with Vattenfall’s executive management to assist the implementation of their new corporate strategy on customer centricity.

Top-level executives joined the workshop starting with a theoretical session on sales techniques, communication and coaching. Afterwards their sales and customer service skills were put to the test in a practical exercise interacting with actual customers at Mall of Scandinavia.

“We want our employees to be more customer centric, which means we need to walk the talk. That was our motivation to do this special event for the managers. We learned about our own products and what we can offer our customers”

- Linn Rejström, Director of Business Intelligence, Vattenfall

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