Case description
Meal boxes are a global megatrend and the Australian market has already seen several innovative players join the battle for customers' appetites. Marley Spoon wanted to consolidate its position and further challenge the market leader by entering with a larger and more structured dialog marketing agency – Storm Group. In connection with the rollout of their new menu and launch in three new states, we established a joint strategy apparatus which ensured a constant focus on growth, quality and customer experiences.
Storm's innovative approach to direct marketing gave us a unique position in the market. With their agility and vision, we now look forward to rolling out the campaign on a national level
Ashleigh Becker
Head of Acquisition
