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Streaming services such as Netflix and HBO have put pressure on the classic broadcast media for a long time. For Foxtel in Australia, this resulted in them wanting to hit hard again in the battle for customers in 2019. With our experience and insights from in-store campaigns in Scandinavia, Storm designed a campaign in the retail chain Harvey Norman. This put the customers in a buying situation where they choose a TV and prioritize between quality and price. In the same event, Storm's consultants were able to introduce the new 4k technology from Foxtel's new IQ4 system.
