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Strategisk partnerskab og leadgenererings-kampagne
Who
SAS
Where
Danmark
Case description
Scandinavian Airlines is a well-known brand. But their loyalty program, SAS EuroBonus, is still unknown to many travelers. It offers attractive offers and services for its members. Storm designed a rotation plan that took our consultants around to Denmark's major airports, as well as selected travel and lifestyle fairs where the target group travels. The customers were greeted with an extraordinary competition where you could win 100,000 points. This gave rise to a marked growth in EuroBonus registrations, as well as permissions to key partners.
