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The 2010s have seen countless new, subscription-based businesses spring up. At Winefamly, the choice fell naturally on Storm Group, when it was necessary to choose a brand activation and marketing partner. We jointly designed a mini-wine tasting, which opened up the conversation: What is really good wine and where do we buy it? The sales consultants poured nice, cool white wine and informed potential members about the special introductory price and the option to purchase a special gift box.
